STAMFORD, Conn., October 25, 2006 - World Wrestling Entertainment®’s first worldwide off-portal mobile web storefront and WAP (Wireless Application Protocol) Deck is a global smash, with consumers from more than 40 countries purchasing an array of products through more than 110 operators around the world.

The service enables fans to buy ring tones, wallpapers, and voice tones for their mobile phones.

In the U.S., the storefront is available to more than 100 million mobile phone users, and as an added benefit for both Cingular and Sprint customers, subscribers are able to pay for WWE product directly through their phone bill.  The WWE storefront uses technology offered by Bango that allows customers from around the world to pay using their credit cards, debit cards or Paypal where carrier billing is not available to users.  The Bango system automatically allows charges to show up in their country’s currency.

"The response to the rollout of WWE’s mobile service around the globe has been beyond expectations.  It's clear that WWE fans are drawn to the WAP site because it is really like a mini-web experience," said Bango Vice President Anil Malhotra. "It doesn't matter where they are, or what operator they use, they're able to shop around for their favorite WWE ringtones, wallpapers and other items, and, with one easy click, to make a purchase."

“The reception from WWE fans so far has been fantastic,” said David Knise, WWE’s Vice President, Interactive Development.  “We knew that our storefront would have great appeal, but the results so far have been exceptional.”  

World Wrestling Entertainment, Inc. (NYSE: WWE), is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at WWE.com and corporate.wwe.com.

Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile carrier’s decks. The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile carrier. For further information, go to www.bango.com.

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Media Contact:            Gary Davis, 203-353-5066

Investor Contact:         Michael Weitz, 203-352-8642

Trademarks:  All World Wrestling Entertainment programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc.  All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.